Jamie Oliver of Naked Chef fame delivered a powerful talk this month at TED about his anti-obesity project in Huntington, W.Va.
His point: Set a new standard for “fresh, proper food” at school, at home. Major brands must invest in food education. “It’s profoundly important that every single American child should leave school knowing how to cook 10 recipes that will save their lives.”
Jamie won the 2010 TED Prize which is awarded annually to an exceptional individual and is designed to inspire collaborative initiatives with far-reaching impact. Read more to learn how to help Jamie with his wish:
“I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”